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Ethnic and European food provider Masala Bazaar opens its new store to the public on Tuesday 12th June 2012. The company add Smethwick as their eighth supermarket to be opened in as many years. The wholesalers of ethnic food have set up their business in the Cape Hill Retail Centre just outside Birmingham City Centre. Smethwick sits on the borders of Warwickshire, Worcestershire and Staffordshire so has a phenomenal potential catchment area. As with all their store opening, there will be free food tasting of mouth-watering produce from all over the world. Masala Bazaar’s tag line is ‘Explore A World Of Taste’ and that’s exactly what customers will be able to do. A chefs dream come true, a wholesalers friend and a customers convenience, Masala Bazaar caters for just about everyone. An ever-growing exotic food range including fish, meat, ready meals, flours, toppings, rice and chutneys are just some of the product lines the company stock. Sourced from their own fish farms in Bangladesh consumers will be able to sample an exotic range of fresh water fish that may be new to their taste buds. The supermarket is different to other wholesale food outlets as it is open to members of the public too. Priding themselves with tremendous value for money, Masala Bazaar provide quality as well as effective pricing. With their own in-house brands such as Zoy, Masala and Crown Farms, the company are increasingly becoming one of the country’s leading providers of wholesale food and food service to the catering industry. A fresh new store in one of the country’s most populated cities, brings a welcome bonus to the Birmingham job scene. Creating just over thirty jobs, the company will also be launching a ninth store in the next few months. Masala Bazaar is part of the Eurofoods Group Ltd company, who in turn will be launching an online food service website later on this year. Eurofoods owner Shelim Hussain (MBE) will be present at the opening of the store on Tuesday along with Group Manager for Masala Bazaar, Shahab Ali. The ever increasing popularity of Indian and ethnic food in the UK is the reason why Masala Bazaar are able to identify and strategically place new stores in major locations that become a success. The brand is growing and so too are the number of people being employed by the company. The Smethwick store is the first in a new batch of stores that will be sprouting up over the next few years. Many business managers of local restaurants, grocery stores, takeaways will be attending the opening of the store to sample the amazing range of products available to them. Food and beverages are not the only line of commerce that the company indulge in. They also stock a wide variety of food packaging, chef’s culinary equipment and other everyday goods. With plenty of products to choose from, it is well worth knowing that the staff at Masala Bazaar, who incidentally speak fluent English Urdu, Hindi and Bengali, will be on hand with expert advice about all their products. Unlike other wholesale outlets Masala Bazaar are open seven days a week and all bank holidays. The store also features a butchers department so customers can get the finest cuts of meat exactly how they want them. Store Manager Afsor Ali is very excited about the new opening and looking forward to meeting and greeting his new and existing customers on Tuesday. With a competition to win a 42” Television, there is more than one reason to visit the store. Grab the opportunity to venture into Masala Bazaar and give your taste buds a real tasty treat.

You can start sampling the food and meeting the staff on Tuesday 12th June 2012 from 10am till 8pm. The Stores contact details are:

Masala Bazaar (Smethwick)
2A Cape Hill Retail Centre
Cape Hill
B66 4PH

E: mb.smethwick@yahoo.co.uk
W: www.masalabazaar.co.uk
T: 01215654401
Manager: Afsor Ali 07783479197