The idea arose from the bad publicity following racial unrest in parts of London, unrest that has been repeated in other cities since. The intention was to provide a showcase for selected cities in United Kingdom with large ethnic communities through the medium of food and drink, focusing on what the cities do for their ethnic communities and, in return, what the multiracial community brings to that city.
The last Curry Capital of Britain before 2010 was held in 2007 when it was won by Leicester. The competition was re-introduced for 2010 but as part of the 13th National Curry Week sponsored by Cobra Beer and CurriesOnline.co.uk in November 2010.
Previous holders are :
London West(2001) : Glasgow(2002) : Glasgow (2003) : Bradford (2004) : Birmingham (2005) : Glasgow (2006) Leicester(2007)
Competing Cities & Dates for 2011:
Cities to be invited to compete for 2011 by the organisers as follows :
Southall/Ealing(London) – Tower Hamlets(London) ; Birmingham ; Leicester ; Cardiff ; Bradford ; Manchester ; Sheffield ; Newcastle ; Edinburgh ; Glasgow ; Liverpool ; Leeds ; Wolverhampton ; Nottingham ; Luton ; Northampton.
Other cities are welcome to apply.
The winner of the title for 2011 will still be the title holder for London 2012 Olympic Games.
Votes for team restaurants are now closed but you can still place your vote for your favourite Asian restaurant anywhere in Britain to be “Customer Restaurant of the Year 2011” at firstname.lastname@example.org***
* Year’s supply equals one a case of Cobra per month for twelve months
** Year’s supply equals 12 jars of Patak’s Tikka Masala, 12 jars of Patak’s Korma (or other flavours), 12 packs of plain naan, 12 packs of plain poppadum, 6 jars of Mango Chutney, 6 jars of Lime/Brinjal Pickle.
***No personal information (email or geographical address) gathered during voting will be passed on to any third-party.
National Curry Week runs from 9-15 October 2011. The winner of Curry Capital of the Year 2011 will be announced on 1st November.
Final voting for teams 26th August;
Teams announced 5th September
Final voting for city 22nd September
Final date for receipt of Council submissions 26th September.
THE JUDGING PROCESS
Step 1 : is to choose four curry restaurants in each competing city to represent the city and on which the judges can focus their attention. This is achieved by votes on the dedicated website and through Mood Food Magazine as well as in cooperation with regional newspapers, and radio.
Step 2 : is for the organizers to build up dossiers on each of the four team restaurants in each city for eventual presentation to the judges who will have carried out their own, independent appraisals with the help of a small army of volunteers.
Step 3 : is to build up a dossier on each competing city based on what the ethnic community does for the city and what the city does for them and the importance of their curry community-once again for presentation to the judges.
Step 4 : Invite all team restaurants to hold a special dinner during the month of the event with proceeds going to The Curry Tree Charitable Fund to help the poor and undernourished the world over.
Step 5 : is to encourage the public to vote for their city via the website.
Step 6 : is to receive the submission (written or electronic) from the Councils or marketing entities as to why their city should win the title. (very important)
Step 7 : is to present the final dossiers to the 13 judges for voting and verification by the organiser.
Scoring for the title by the judges is based in three areas :
(a)The standard of food and service of the four team restaurants chosen and their role in serving their community and city . (40% marks)
(b)The input from each Council or representative in their submission advising why their city should win the title given the criteria to add to the organiser’s confidential dossier. (40% marks)
(c)Standard of Health & Cleanliness of curry restaurant within each participant based on ‘Scores on the Doors’.(10% marks)
(d) The support of team members and/or Council of the event’s charitable aims. (10% marks)
via About Curry Capital.
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