COOL: The Importance of Labelling

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COOL, ENVI, Euro Foods, labelling, Packaging, Product Origin, Rennate Sommer

"...it has to be realistic and manageable." Rennate Sommer on Country of Origin Labeling

Potential amendments to food information are once again being discussed as ‘Origin labelling’ is thrust under the microscope after an ENVI vote yesterday. 

Country of Origin Labelling details the entire journey of a product, “when fish, meat or poultry is not born, raised and processed in the same country all three countries must be listed[1].” No small task for manufactures and it is also questionable what a consumer gains from having access to this excess of information.

Rennate Sommer, MEP, put the issue in perspective, using strawberries as an example; “the origin of strawberries may change from one week to the other depending on cost and seasonality. Is the manufacturer supposed to print 20 different labels for each batch, or list all the possible origins?[2]”

Goods are imported and exported from around the globe with such frequency that supplying that level of information would surely cause financial headaches for manufactures. 12% of all Emergency Product Recalls in the UK are due to misprinted labels.[3] To enforce the complete country of origin labelling, could increase these figures. A manufacturer has a responsibility to ensure a systematic thoroughness and continuity in the portrayal of information; the problem with packaging is absolutely with communication, but how much information does the public really want or need?

It tastes better with brands…

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Brand, Cha Cha Chef, Crown Farms, Euro Foods, Masala, Rahim, Zoy

From all over the world, we bring top quality, great tasting products to our customers. That has always been our ultimate goal.

We have spent over twenty years refining and sourcing paramount Asian produce, to fulfill the desires of our customers. We champion fresh food and in the continuing dedication to provide for the UK market, we are endlessly expanding our repertoire. Euro Foods strives to be an international leader in the manufacture and distribution of fresh and frozen foods.

Our brands have developed as our company has grown, with various ranges fronting our products. Crown Farms, Rohim, Masala, Zoy and Cha Cha Chef represent not only our commitment to high quality goods, but also our specialist knowledge, experience and dedication to our customers. Rest assured, behind a Euro Foods brand is a product which is carefully selected for its quality

Bringing Home the Haveli Experience

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Cardiff, City Road, Euro Foods, Haveli, Restaurant

The Euro Foods team are extremely proud to have Haveli as one of our customers, the food is effortlessly beautiful and tastes simply sumptuous. We highly recommend experiencing it for yourself, especially considering they have 3 courses for £9.95 starting this weekend.  The Haveli is a restaurant that can transport you into an Asian fantasy, it ushers you in and tucks Cardiff away at the door. Pop along to 157 City Road and experience the romantic escapsim, excellent service and inspired foods for yourself this Easter weekend.

Tiger, Tiger Burning Bright…

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Euro Foods, NBCS

 

Euro Foods supports the National Blind Children’s Society in its endeavor to provide a brighter future for children who are visually impaired. We were a little worried however, when they told us a White Tiger would be keeping a watchful eye over our reception area.

Lucky for us, he’s actually rather cuddly.

Euro Foods at the IFE 2011

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Euro Foods, IFE, London Excel

The International Food Exhibition at the London Excel was reported as a roaring success by all as the doors closed on the vast event. The Euro Foods team experienced the success first hand as visitors and fellow exhibitors came to investigate all our business had to offer, taking one of our freshly printed catalogues and sampling our products. With over 50 new possible contacts, it is certain Euro Foods will be back to the IFE next year.

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